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Internet Advertising to Double in Five Years
› › › Advertising/Marketing

By Enid Burns | December 8, 2005

By 2010, spending on Internet advertising will account for 10 percent of total U.S. ad dollars, according to "The Changing Face of Advertising in the Digital Age" from Parks Associates.

Click on graphic to view chart

The 10 percent share is double the commitment for online ads in 2004. The increase represents a CAGR (define) of 14 percent each year through 2010.

Roughly 21 percent of Internet users consider Internet advertising to be the most relevant ad format. The segment overtakes traditional media, such as newspapers, magazines, and radio.

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