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voiding the Most Common Web Analytics Pitfalls
› › › Actionable Analysis
By Shane Atchison | February 8, 2007
This week, a checklist for how to successfully create a culture of analysis within your organization and avoid the seven most common Web analytics pitfalls. Note: There's no glory in getting six out of seven on this list. Though anyone whose been marketing online over the last decade will undoubtedly identify with several of these issues.
Pitfall: Goals and Metrics Aren't Clearly Defined
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