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BY Tessa Wegert | December 22, 2005
As the year draws to a close and our thoughts turn to 2006, there's no better time to reminisce about the previous 12 months. For interactive marketers, of course, that includes the year's ad campaigns.
2005 was the year of brand humanization. A number of interactive marketers created fictional characters to represent their products and brands and featured them in both online and integrated advertising campaigns.
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