INTRODUCTION TO INTERNET MARKETING

 

TOPICS TO BE COVERED

  • SEARCH ENGINE OPTIMIZATION   Learn the techniques of making your website Search Engine friendly.  How to avoid hype from people that say they can get you position one if you pay them enough.
  • WEB ANALYTICS    Learn how to identify your competition and how they are using the Internet to drive traffic to their website.  Identify potential customers.

  • LINKING STRATEGIES  How to develop a linking strategy that works and gets the attention of GOOGLE.

  • HOW TO WRITE AND PROMOTE QUALITY NEWSLETTERS  Why your newsletter needs to be news and not advertising if you want to avoid spam filters.

  • DEVELOPING YOUR OWN INTERNET LIVE VIDEO PROGRAM  Learn the uses of vidio as an efficient sales tool allowing one sales rep to make twice as many appointments a week.

  • AFFILIATE PROGRAM  What an Affiliate program is, how it is built  and is it right for your business.

  • HOW TO MAKE YOU WEBSITE A REAL COMMUNITY  What can you do to get customers to be a part of your website.  Passive and active tools that bring new customers to your site and encourage current or former customers or clients to come back.

  • USING BLOGS   Learn how to develop a Blogging campaign that will help drive traffic to your website.

  • IDENTIFYING THE INTERNET CULTURE FOR YOUR BUSINESS  Each business has an Internet culture finding and understanding that culture is critical for the success of a business online.

ABOUT THE CLASS

This class has been taught at SCOTTSDALE COMMUNITY COLLEGE since 1999.   It  has grown in the body of knowledge it has imparted over the years and continues to offer cutting edge Internet marketing methods to students. The class begins January 28, 2009 from 7:15 to 9:15 PM.  Class ends March 11, 2009

 

This class is taught by

TERRY HOUGHLAND M.A.

Terry has taught this class since 1999 and is co owner

of NETVESTA an Internet Marketing company

480-292-0794

CALL SCOTTSDALE COMMUNITY COLLEGE TO REGISTER

480-423-6305  ID of class 45353